Unlock the Power of Personal Networks: The Science Behind Relational Political Organising
Ever wondered why some messages cut through, while others fall flat? The answer might lie in the fact that the messenger matters as much as the message itself. Relational organising harnesses our most powerful asset - our personal connections. Put simply, when someone you know asks you to take an action, you are more likely to listen and you are more likely to do it.
The evidence is clear: research from Columbia University's Data Science Institute revealed that a simple text from a friend boosted voter turnout in the 2018 US midterms by an extraordinary 8.3 percentage points.
So how can we use friend-to-friend tactics to build progressive political power?
Join us for an illuminating evening with a panel discussion with two experts in this field:
Evie Monnington-Taylor, Director of Research at Vote Rev, will share her frontline insights on how Vote Rev designed, tested and mainstreamed relational tactics to get out the vote in the US Presidential Election. Evie will be speaking in a personal capacity. Views will be her own and don’t necessarily reflect those of Vote Rev.
Alongside Evie, we will hear from Lennard Metson, a PhD candidate in Political Science at the London School of Economics and Research Advisor at Campaign Lab, on the state of relational organising research in the UK.