Cover Image for PR Like Amazon at #NYTechWeek 2024
Cover Image for PR Like Amazon at #NYTechWeek 2024
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PR Like Amazon at #NYTechWeek 2024

Hosted by Caitlin Kelly & 4 others
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New York, New York
Past Event
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About Event

Before a feature or product was built in early days at Amazon, Jeff Bezos required his leadership team to draft a “future press release”, which as the name suggests, was a document designed to launch and publicize the hypothetical product. 

This exercise forced executives to crystallize marketing and product benefits and the customer value proposition as well as articulate the impact it would have on Amazon’s long-term strategy, ultimately enabling every Amazonian to become more aligned in ideation and prioritization. This ritual became a habit that many former Amazon executives today say shaped the company’s culture of rapid innovation.

Hosted by EZ Newswire, join this panel conversation to discuss how the biggest tech companies have leveraged the power of communications to bring their brand's narrative to life.

Speakers: ​​

This event is a part of #TechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem.

Please register to see the exact location of this event.
New York, New York
227 Going