From Idea to Traction: Market Development Strategies for Early Stage Startups
🧪 Turn Ideas Into Impact
You’ve built the MVP. Now what?
Early-stage founders often hit the same wall: finding real demand and the right market before scaling too fast. In this tactical session, we’ll unpack how to go from zero to traction with lean, validated strategies that help you build what people actually want.
This hands-on workshop will be led by Idan Beck, Founder & CEO of Zerg AI, the company behind the first Just-in-Time Software system — an autonomous multi-agent framework that writes and rewrites production-grade code the moment requirements change.
Drawing from two decades of experience across IoT, real-time computing, and cloud infrastructure, Idan will share hard-won lessons from building and selling enterprise-grade products, and how he helps companies evolve from brittle, hand-crafted code to adaptive systems that scale with their users.
Whether you’re looking to land your first users, close your first deal, or tighten your go-to-market strategy, this is one session you don’t want to miss.
💡 You’ll Walk Away With:
✅ Proven frameworks to test and confirm product market fit
✅ Techniques for engaging customers early and gathering honest feedback
✅ Metrics and signals that matter at each validation stage
✅ Stories from Idan’s journey at Epoch AI on navigating discovery and iteration
👥 This Workshop Is For:
Founders building or iterating new products for the U.S. market
Teams eager to validate ideas before scaling operations
Product leaders refining hypotheses with real customer insights
Anyone launching bold tech and wanting validation before committing
🎙️ About the Speaker
Idan Beck is the Founder & CEO of Zerg AI, the company behind the first Just-in-Time Software system — an autonomous multi-agent framework that writes and rewrites production-grade code the moment requirements change.
Raised in Cupertino, Idan brings two decades of experience across IoT, hardware, real-time computing, and cloud infrastructure. He’s founded multiple companies, built and launched enterprise products from the ground up, and raised capital from leading Silicon Valley VCs including Prefix Capital, South Park Commons, and Atypical Ventures.
Today, he partners with visionary founders and product leaders to replace brittle, hand-crafted codebases with adaptive systems — freeing teams to focus on vision and innovation instead of technical debt.
🔥 About the Series
This session is part of Founders Go Global, a virtual workshop series by BLOCK71 Silicon Valley helping ambitious founders from Asia and beyond bring their ideas to life in the U.S. Get tactical, data‑driven strategies from people who have built real products for real markets.
🎟️ Reserve your spot now. Bring your product idea, and walk away with a custom market development game plan.
Questions? Reach us at siliconvalley@block71.co