

Behind Glossier’s eComm Success with the Director of eCommerce
Behind Glossier’s massive eComm success.
We’re sitting down with Aviel Selkovits, Director of eCommerce at Glossier, for an exclusive fireside AMA to unpack what goes into building one of the most iconic digital shopping experiences in beauty.
From creating a smooth shopping experience to turning loyal fans into repeat customers, Aviel has seen what works (and what doesn’t) when it comes to eComm. If you’re running a DTC brand or looking to sharpen your online store, this session will be full of practical takeaways you can use.
👋 Meet the Guest
Aviel Selkovits is a seasoned eCommerce leader with over a decade of experience driving digital growth for top consumer brands. At Glossier, she leads the end-to-end site experience with a focus on conversion rate optimization.
Prior to Glossier, she held senior digital product roles at DICK’S Sporting Goods and Amazon, where she launched and scaled experiences across checkout, fulfillment, and innovative retail tech.
Aviel blends deep product strategy with a data-first mindset to deliver measurable business outcomes.
🎤 About the Session
It’s an AMA (Ask Me Anything) format — so you ask the questions, and we’ll bring the answers.
Hosted by Sonakshi, CEO of Manifest AI, who will lead the conversation and spotlight your submitted questions live during the session.
📅 Date: Tuesday, 1st July
⏰ Time: 2 PM ET
📍 Location: Zoom
✅ Submit your questions while registering!