kyu House: La Fête
Join a select group of leaders at kyu House for La Fête, an exclusive opportunity to explore aspects of the future of marketing… and to play with them. It’s not about following the trends or reiterating what’s already known. It’s about surfacing the signals that matter, amplifying the boldest points of view, and creating new energy around the potential of tomorrow.
Take a break from the office grind and head to a fairground of activities and sessions, each curated to spark new ways of thinking and acting for new times. This IDEO-designed afternoon features content crafted by creative organizations in the kyu Collective.
Program
12:00 –1:30: Welcome lunch
1:30 – 6:30: Interactive sessions, including
• Sid Lee x Digital Kitchen on how different AI engines are reshaping collaboration
• BIMM x Haigo on the power of emotional drivers to reimagine customer loyalty
• C2 x Kepler on how harnessing data and events can turn uncertainty into a competitive edge
• YARD x Sid Lee London on the intersection of sports and lifestyle
6:30: Closing celebration featuring a panel on the future of the CMO role (with ADWEEK Chief Brand and Community Officer Jenny Rooney).