Cover Image for Conversion Rate Optimization with Shanelle Mullin

Conversion Rate Optimization with Shanelle Mullin

Hosted by Growclass
 
 
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Past Event
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About Event

Join us as Shanelle Mullin, Experimentation and Analysis Lead at Shopify leads us through how to use Conversion Research to drive real results.

In this workshop, you'll learn:

  • How to conduct quantitative research (analytics analysis and heatmaps)

  • How to conduct qualitative research (heuristic analysis, surveys, interviews, user testing and session replays)

  • How to analyze your data to get good insights

  • And how to prioritize your experiments