Brewing Your Brand Alchemy: Brand Positioning & Voice Workshop

​If you’ve ever sat down at your computer, typed, backspaced, typed and backspaced again trying to figure out exactly how to say and show what you mean for your business, ooooh, are you ever in the right place. We get it, and our partners EM/POWEREDbyWMN are totally on the same page.

​Girls who are newer to the entrepreneurship game, you KNOW there’s a message there, but it feels more than a little murky with all the noise from every other person selling or doing the exact same thing. The girls who are seasoned business owners, maybe you’re questioning your messaging because oh, my goodness. There are so many trends on social that are supposed to elevate the connection with your audience, but they feel weird for you. And do they actually even work?This is where it stops. Where we find a better, more balanced way. That’s when the art of brand positioning comes in all sneaky, sliding in like Tom Cruise a la Risky Business. This is what takes you from staring at that blinking cursor to aligning with your audience.

​By being able to tap into your own unique perspective for your business and your personality, you are building a legacy that absolutely no one else can replicate. Including ChatGPT ;) We’re peeling back the onion here, layer by layer. We’re looking at how you show up as more than a CEO to present your brilliant brand to the world. No surface level fluff here, my friend. Buckle up because we’re going to ask questions that will have you digging deep to uncover the magic that comes from knowing where you sit in a market of millions. You’ll walk away with the knowledge on how to leverage that power for clarity in all things from content to communication.  We’re about to blaze a path with what your brand has been screaming to say. 

​Ready to vibe with the girl tribe? Heck yeah you are. Snag your seat and meet us on April 22nd at the KSP studio at 2012 E North Ave., Milwaukee, WI 53211. 

​Meet your hostess: 

​Kate Spitz, owner of Kate Spitz Photography, has worked predominantly with female founded businesses for over a decade. She firmly believes that 50% of what makes your brand imagery, shows up before any photos are even taken. Operating from the lens of creative strategy over replicating pinterest mood boards, Kate takes the concepts she works through with her own clients, and shows you how you can use them to find your own genius. 

​What to Bring: You are welcome to bring a laptop for notes, however we will also have pens and good ol’ fashioned paper for some of our activities What to Expect: We’ll have a quick meet and greet before we kick things off! This is not a, “I teach you, sit” this is a, “we talk, learn, problem solve, and we implement strategy” type of workshop. We love to hold space for the ick that some of the struggles in business ownership brings up, however love to make those annoying pain points, poof! Disappear. 

​How to Prep:

​Before our workshop, Kate has a quick questionnaire for you to fill out. This helps her tailor the content to the group to serve you best. Before we get together, take a look at the archetypes of brand identities, and come with an idea of which one feels the most like you. It's totally fine if you're pulled towards more than one. Completing this prior will be a key factor in walking out with a brand blueprint.

​Light snacks provided by the hostess, option to keep the party going with a mocktail or cocktail at Triple Tap below the studio!