
Agency Reporter's Connected TV Asia Symposium- New Delhi
Welcome to Season 3 of the Connected TV Asia Symposium!
Building on the tremendous success of our first two seasons across Delhi, Mumbai, Bengaluru, and Jakarta, we are thrilled to bring you another exciting chapter in the exploration of Connected TV innovations. This year, we are diving deeper into the dynamic evolution of CTV as it continues to revolutionize the advertising landscape in Asia.
Theme: The Interactive Revolution: Transforming CTV from Passive Viewing to Active Engagement
The evolution of Connected TV is transforming it from a passive viewing experience into an interactive, engaging platform where audiences actively participate, shop, and socialize. As technology continues to advance, CTV is no longer just about entertainment but is emerging as a dynamic, participatory medium that redefines viewer interaction.
Interactive Connected TV is advancing beyond mere awareness metrics to achieve tangible business results. This year, the focus will be on exploring how CTV has transformed from just another advertising medium into a strategic platform that not only enhances brand impact but also delivers quantifiable outcomes.
We are excited to kick off Season 3 with our Delhi edition, coupled with the second edition of the CTV Awards, celebrating the most innovative campaigns and breakthroughs in this space.
Join us for a transformative experience where industry leaders, marketers, and tech experts will share insights on how engagement, creativity, and results are converging to shape the future of CTV.