Journey mapping 101
🤩 IterateUX is excited to have Ayesha Umme-Jihad share how to use journey mapping to understand how people go through an experience from end to end on Thursday (June 16th) at 5:30 PM PST.
👏 In this session, you will learn about journey mapping which is a human-centered research method that seeks to understand how people go through an experience from end to end. This method allows designers to better understand their users' actions, touch points, thoughts, feelings, pain points, as well as recommended solutions - whether through a product, service, or process. This event will teach you how to conduct journey mapping in an evidence-based and strategic way.
Topic: Journey mapping 101
Speaker: Ayesha Umme-Jihad
Role: UX Research and Design Manager @ Sonnet Insurance
Date: June 16th 2022
Time: 5:30-6:30 PM PST
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About Speaker:
Ayesha Umme-Jihad is academically trained in advanced qualitative research but my real learning has come through UXR roles in the non-profit and financial services sectors since 2016. My skillset includes research methodology, facilitation, micro-ethics, and human-centered design. My personal interests include anti-colonialism, immigration policy, and science fiction. Currently, I'm building a research practice at Sonnet Insurance, a Canadian digital insurance company.
Connect with Asysha on Linkedin: https://www.linkedin.com/in/aummejihad/
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About IterateUX:
IterateUX is a virtual, inclusive UX community where all aspiring, student, and professionals can level up and help each other with their hard and soft UX skills. We have resources, design challenges, resume/portfolio reviews, whiteboard challenges, and more to help get your next UX job.
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Hoping to see you, learn, and have fun!