The State of Product-Led Sales
Fireside chat with Meka Asonye, Partner at First Round Capital on the state of Product-Led Sales in 2022.
Join Meka Asonye, Partner at First Round Capital and Alexa Grabell, CEO at Pocus for a fireside chat on the state of Product-Led Sales.
High-performing teams at the best PLG companies have been practitioners of Product-Led Sales (PLS) for a few years now, but education on the topic remains scarce. That’s why Pocus and First Round teamed up to create the first-ever Product-Led Sales Benchmark Survey to learn how PLG companies structure, plan, and execute their sales strategy.
In this fireside chat, Meka and Alexa will share insights from the PLS Benchmark report and dive into how they see PLS evolving and what GTM teams should be prioritizing in 2022.
Take a sneak peek of the data*...
The myth of “no sales at PLG” has been busted. Only 2% of PLG companies have no plans to adopt sales on top of PLG.
The first sales hire typically joins at $500K-1M in revenue (76%). Most first sales hire at PLG companies are typically either a Head of Sales or VP of Sales (30%) or Account Executive (30%).
PLG companies still measure MQLs. 35% of PLG companies measure PQL and MQL in separate scores, while 16% leverage a blended score.
*Data is from The 2021 Product-Led Sales Benchmark survey of 200+ PLG companies.