IP Australia Online Workshop - Intellectual Property strategies to grow your business

​Join us online for an engaging webinar that will unlock the secrets of Intellectual Property (IP) - specifically tailored for startups.

​In today's fast-paced and competitive business landscape, protecting your innovative ideas and creations is important for long-term success. Led by IP Australia’s Chief Economist, Dr Michael Falk, this webinar will provide you with valuable insights into building a robust IP strategy to secure your competitive edge and recognise the value of holding registered IP rights in attracting capital.

​Throughout the webinar, you'll gain an understanding of how to identify your IP, build an IP portfolio choosing from the right IP, including patents and trade marks.

​IP Australia will also demonstrate their new trade mark tool – TM Checker. TM Checker is a free trade mark pilot tool that makes it easier for small businesses to check if a trade mark is available. This can help avoid potential infringement issues down the track. An initial check only takes a few minutes and is free. If you decide to apply, it can cost as little as $330.

​If you are interested in attending – please complete IP Australia’s pre-webinar survey so we can tailor the webinar to attendees.

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​Meet the speaker

​Dr Michael Falk is the Director of IP Australia’s Office of the Chief Economist, and leads the agency’s program of economic evidence and advice.

​Michael joined IP Australia in 2019 as an opportunity to shape policy through evidence and help government address challenges at the nexus of innovation, competition and trade. Michael has a PhD in the management of technological innovation from Melbourne Business School, and over a decade’s experience in research, strategy and communications roles bridging government, academia and industry.