Communication & Creativity for Start-Up Growth

​This interactive workshop is designed for small business owners and tech startup founders looking to elevate their brand and communications efforts. Learn how to create and execute effective communication strategies, develop creative campaigns, and express your brand story to the world.

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​We’ll break down proven methods to build visibility, craft a narrative, and engage audiences in ways that align with your unique vision and resources. Expect hands-on exercises, real-world case studies, and personalized feedback that will help you implement what you learn immediately.

​About the Speakers:

​Michelle Wiström
Michelle, a Berlin-based PR & Communications strategist from Stockholm, Sweden, is the founder of the agency akt. With a proven ability to drive change and deliver results, she has helped brands like Samsung and Aarke achieve critical business goals, leading Samsung’s “Innovative Marketing Lab” and building Aarke’s global PR division from the ground up. Her experience spans global giants such as IKEA, adidas, and Sonos, as well as boutique brands like ‘Svenskt Smör’ and designer Ida Klamborn.

​Khatia Nodia
Khatia is a Berlin-based creative / art director and visual artist from Tbilisi, Georgia. With a talent for crafting bold and award-winning concepts, she has worked with both big international and German clients such as Google, Jägermeister, BCG, Henkel, and ZDF info, as well as start-ups and NGO’s like Muschicraft, TasteIt and Correctiv. Most recently, she worked for HeimatTBWA in Berlin. Beyond her agency work, Khatia also teaches Pop Culture Engineering and AI at Miami Ad School, shaping the next generation of creative minds.

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