Kickstarter Connects: The Secrets to Funding Your Game Campaign
Join Asher McClennahan, Kickstarter’s Head of Games, and Andrew Lowen, host of the Crowdfunding Nerds Podcast and CEO of Crowdfunding Nerds marketing agency, for a deep dive into the strategies that make games campaigns thrive. From funding tactics to marketing techniques, they’ll share what works—and what doesn’t—so you can maximize your campaign’s success
In this session, we’ll cover:
🎲 How to craft a compelling campaign that attracts backers
📢 Proven marketing strategies to build excitement before and during your launch
💰 Pricing, stretch goals, and pledge structures that drive engagement
📊 Key lessons from $30M+ in tabletop crowdfunding experience
The second half of the session is all yours—ask Asher and Andrew your questions about crowdfunding, marketing, or game design. Don't miss this chance to learn from the experts and take your campaign to the next level!
About Andrew Lowen
Andrew Lowen is the host of the Crowdfunding Nerds Podcast and Chief Executive Nerd at the Crowdfunding Nerds marketing agency. They have helped 200+ tabletop game creators crowdfund over $30 million for their crowdfunding campaigns since 2019. He is the designer of Deliverance and publisher at Lowen Games, raising over $800,000 for the Deliverance base game and the Council of the Fallen expansion through Kickstarter. He is a first degree black belt in Brazilian Jiu Jitsu. Andrew lives in New Braunfels, Texas with his wife and 7 young children.
About Asher McClennahan
Asher, Kickstarter’s new Head of Games, brings a decade of experience in tech, from leading operations and product at a Y Combinator-backed action camera company to developing immersive digital experiences for tabletop RPGs at Alchemy RPG. With a passion for helping creators increase their visibility, Asher has worked closely with game makers to amplify their reach. Having moved 13 times before age 12, he's learned to adapt, connect, and find community everywhere—an ethos he now bring to supporting game creators on Kickstarter.
About Kickstarter
From films, games, and music to art, design, and technology, Kickstarter helps bring creative projects to life. Since its launch in 2009, Kickstarter has been the most trusted platform for crowdfunding creative projects, with 22 million people pledging more than $8.5B to projects to-date
Kickstarter uses the information you provide us to bring you expert tips and guidance on running a successful Kickstarter campaign. We use your information according to our Privacy Policy. You may unsubscribe from these communications at any time.