B2B marketing – From start-up to scale-up

Hosted by SeedBlink

Zoom

Registration

Past Event

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About Event

Join this B2B marketing webinar and have an open conversation about essential marketing strategies and activities that companies need to prioritize in order to achieve their growth objectives.

Whether you're a founder looking to jumpstart your marketing programs or an investor interested in understanding marketing best practices, our open conversation will explore practical examples and effective marketing tactics for generating pipeline, attracting new audiences, and building trust throughout the scaling process.

Some of the topics we’ll cover:

B2B and B2C marketing - what is the difference
B2B marketing prerequisites and good practices
How to assembly the right (scalable) marketing team depending on your growth phase
How to build strategic, integrated marketing programs to generate a full-funnel pipeline
How employing a strong channel strategy can help if you’re looking to scale globally
Tools and marketing technologies prerequisites
Strategies and tactics you could AB test
Q&A

The expert guiding this conversation is Ioana Serban, Founder of TechMarketers.io, Fractional CMO for B2B Startups, EIR at Underline Ventures and ex-VP of Marketing @FintechOS.

Join us on 4th May, at 5:00 PM EEST!