Sobriety to sustainability: food & beverage trends with APCO Worldwide
The steadily growing global food and beverage category is built upon layered initiatives designed to appeal to a variety of consumer interests. More than ever, today’s food and beverage brands provide not just sustenance, but delight, identity, and purpose.
APCO Worldwide’s Senior Director of Video and Brand Programming, Steve Salvador, will join NewsWhip’s CEO, Paul Quigley, for a live discussion on changes influencing the food and beverage space, from sobriety to sustainability.
Join us to explore:
Indicators of short-term trends versus long-term trends in the food and beverage space
Recent consumer interest in non-alcoholic products, sustainable packaging, and certain flavors rising ahead of the holidays
Why food brand launches have been finding success engaging with audiences on Instagram
