Radical Differentiation: A Key to Improving Conversions

Hosted by Invesp

Zoom

Registration

Past Event

Welcome! To join the event, please register below.

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About Event

When it comes to marketing, you're often told that your brand story, copy, customer experience & customer service can help increase your conversions.

That's true. But what they don't tell you is that all those elements have to stand out to increase conversions.

You can have a good brand story, copy, good customer experience, and still have a low conversion rate.

In a world where your customers are flooded with content and options, a good brand story, copy & positive customer experience is not enough when its not differentiated from competitors.

Radical differentiation will make your customers choose your business over alternatives.

Many blog posts tell you that differentiation is essential, but they don't show you how to do it. We get it; radical differentiation is one of the most challenging things to do – it's easy to talk about it but difficult to implement.

So, on February 10, we will give you a crash course that outlines the key questions you need to ask to make your brand stand out – of course, this session will not be talk talk talk. But we will show you real-life examples to make you understand.

We know that you won't master the whole radical differentiation concept overnight, but you will walk away from this session with an actionable framework you can use to make your brand stand out this year.

This might be the push you need to distinguish your brand from others and show your customers what you can offer that other businesses can't — and why that's valuable to them.

This session is for a marketer, founder, or creator who:

Is thinking of launching a new product/service or campaign in a crowded market.
Wants to give their product or service a unique competitive advantage.
Wants to grow their business but don’t have a clear direction.
Don’t know which kind of risks are worth taking.
Is tired of always being overlooked by prospective customers.

Register now to reserve your spot.

PS. At the end of this session, we will have a Q&A segment to answer your differentiation questions on the spot.

PSS. No matter the stage you're as a company, the good thing about radical differentiation is that you don't have to start from scratch – it can occur at any stage of your business.

This session will take place live over Zoom on Wednesday, February 10 at 12 PM ET / 9 AM PT / 6 PM CEST.

After registering, you'll get details for the Zoom call.