Cause Docs: Lauren Lawson-Zilai, Goodwill Industries International

Hosted by Joe Waters & David Giagrando

Zoom

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Past Event

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About Event

Joining us on Thursday, June 3rd at 2pm EDT is Lauren Lawson-Zilai, Senior Director of Public Relations & National Spokesperson for Goodwill Industries International.

Lauren will be answering your questions on how to identify and work with influencers.

She'll be sharing her prescriptions on...

Tools to help you pinpoint the the right influencer
The process of working with influencers from initial outreach to contract negotiations to payment
Lessons and learning experiences to be prepared for your future engagement with influencers

Lauren Lawson-Zilai is the founder of Goodwill Industries International’s influencer marketing program, which saw a more than 200% increase on the organization’s Instagram account, generated a 10% engagement rate - well above the average industry standard - and a more than 30% conversion rate in turning members of the public into Goodwill shoppers, donors and ambassadors.

When I surveyed readers last month, advice on identifying and working with influencers was the #1 requested clinic. You won't want to miss this appointment with Lauren!