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UXPressia's events bring together people who are passionate about improving customer and user experience through journey mapping.

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Improving CX with Journey Mapping: Actionable Approach & Best Practices

UXPressia Events

Zoom

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About Event

You've created your journey map, but what's next? In this engaging session with Kelly Jura, you'll learn how to transform the customer journey mapping process into actionable insights that can drive iteration and ultimately enhance the user experience.

📄 What will you learn?

Discover techniques to brainstorm, categorize, and prioritize solutions.
Explore strategies for linking insights with business objectives and tracking progress.
Recognize how journey mapping is an incremental journey, constantly improving with each iteration.

💡 In this session, Kelly will showcase examples of journey maps and demonstrate how they can inform product roadmaps, providing you with hands-on approaches to drive meaningful action.

This event is perfect for professionals who want to expand their workflow by incorporating journey mapping. Join us to uplevel your user experience!

🎤 About the speaker

A design trailblazer, Kelly seamlessly navigates the intersection of design, marketing, software, and user experience. Her expertise in UX for health and edtech SaaS products is driven by empathetic problem-solving and strategic insight into consumer behaviors.

MIT-certified in human-computer interaction, Kelly holds patents for proprietary design processes and is on the board of the Design Management Institute. As the VP of Brand and User Experience at ScreenPal, she enhances and develops products that enable video communication for educators.

Kelly’s transformative leadership at ScreenPal underscores her ability to make ideas accessible and research insights actionable to create beloved products and experiences. A featured industry expert committed to shaping the future of design and user experience, Kelly presents at conferences, hosts MasterClasses, and regularly contributes to industry publications.

About organizers

UXPressia is an all-in-one cloud solution for understanding customer, user, and buyer experience, engaging teams, and driving successful digital transformation. Visualize your customers' journeys, create personas and impact maps, analyze touchpoints in multi-channel interactions, and invite teammates to collaborate in real time. Export designer-quality maps and personas and present them right from your browser online.

🎥 The event is going to be recorded.