Brand messaging establishes the recognizable way your brand shows up in the world (beyond the beautiful visuals). Think: mission statement, voice, values, audience, and core messages. All the things that allow you to stand for something in order to stand out.
As we dive into the elements of an impactful brand messaging strategy, we’ll talk about:
why establishing your brand values is so important
how your messaging can be more consistent
how to keep your audience at the center of every decision
*This will be recorded, but I always give lots of personalized feedback for anyone who attends live!
Brand messaging strategy allows new founders to make their visions more concrete and relatable to their target audience.
More established businesses can refine their brand messaging based on how their brand has evolved over time, feedback they’ve received from clients, actual impact they’ve had, and new audiences they’d like to expand to.
An intentional brand messaging strategy allows you to show up consistently, confidently, and with clarity. You'll get more visible to increase your income and your impact. You'll connect more deeply with your customers, team, and industry partners. And you'll grow a business that feels and does good.
Hi, I'm Ashlee! Through Ashlee Sang Consulting LLC, I equip conscious and caring business owners with brand messaging strategy and marketing insight that inspires confident, meaningful action. Together, we share messages that matter.
I believe that business can feel AND do good when it's rooted in values and propelled by purpose. If you do too, you're in the right place.