Media & Publisher Breakfast at New York #TechWeek
Ketch, in partnership with The Ethical Tech Project, is thrilled to announce our "Media & Publisher Breakfast" as part of New York Tech Week 2024. This exclusive event, designed for technologists, marketers, and legal professionals from publishing and media organizations, aims to spotlight the importance of responsible data practices and how they pave the way for meaningful data monetization and advertiser trust.
Prioritizing responsible data practices enables publishers to build deeper relationships with advertising partners that want to target permissioned audiences, in addition to enabling key DTC use cases like personalization, analytics, and retargeting. In an era where publishers are navigating the complex landscape of data mobilization and monetization, this timely event provides a forum to discuss this challenge and opportunity with industry experts, peers, and new colleagues.
This event is a part of #TechWeek - a week of events hosted by VCs and startups to bring together the tech ecosystem.”
9:15-9:45 AM: Open Networking and Breakfast
Kickstart your day in Soho with fellow publishers, industry leaders, and our teams from Ketch and The Ethical Tech Project.
9:45-11:15 AM: Presentation Series
Get settled for an incredible presentation lineup by distinguished speakers from the publishing industry. Topics will cover the spectrum of responsible data practices, the challenges and opportunities in data mobilization, and how ethical data use can be a competitive advantage for publishers.
9:50-10:15am: TIME’s Bold Strategy: Driving Revenue Growth, Expanding Audience, and Leading Editorial Innovation
Join Jon Suarez Davis, Chief Commercial Officer at Superset, with our guest of honor, Mark Howard, Chief Operating Officer of TIME, for a riveting fireside chat about the reinvention of a 115-year-old publishing icon into an omnichannel media and entertainment brand.
10:20-10:40 AM: Navigating Data Strategy and Ethics in Publishing
Join moderator Jennie Baird, Chief Product Officer at BBC Studios, for a crucial discussion on responsible data practices in publishing. This panel will explore pressing questions such as the real impact of privacy on publishers, how stringent data ethics can enhance relationships with advertisers and consumers, and the practical steps to achieving responsible data usage. Featuring distinguished panelists:
David Johnson, Chief Data Officer, Forbes
Kendell Timmers, SVP, Wirecutter
10:45-11:15 AM: Omnichannel Excellence: Leveraging Data to Create Exceptional Brand Experiences
Explore how leading brands are employing innovative data strategies to grow audiences and enhance user experiences across various platforms. Moderated by Jon Suarez-Davis (jsd), this session delves into how media and publishers can leverage cutting-edge technology and insights to reshape the digital landscape. Featuring distinguished panelists:
Dan Aversano, EVP, Advanced Advertising, Data Strategy, & Operations, TelevisaUnivision
Will Gonzalez, Chief Data Officer – TV and Streaming, NBCUniversal
David Lundell, VP Identity Product Management, Hearst
Brandon Seltenrich, Senior Vice President, Global Privacy, Paramount
About Ketch
Ketch is a data permissioning platform. We help businesses collect and mobilize permissioned data for advertising and AI initiatives. Brands use Ketch to capture consent from consumers, enforce choices across the business ecosystem for data in rest, in transit, and in use, and leverage responsibly-gathered data for growth. Learn more at ketch.com.
About The Ethical Tech Project
The Ethical Tech Project is a think-and-do tank that seeks to design, build, and implement a blueprint for the ethical use of data on the Internet. We bring together top leaders from business, academia, and government to ideate common-sense solutions to ethical data problems. Learn more at ethicaltechproject.com.