Permissionless co-marketing: the marketing flywheel you didn’t know existed

Hosted by Marc Thomas & Amanda

Zoom

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About Event

The best marketers have been building a flywheel for a while now – and you probably haven’t noticed.

That’s because it's not a formally codified system, but a philosophy for earning attention by promoting others’ good work.

It's called Permissionless Co-Marketing. It's aligning yourself with other brands by promoting them in your work. If earned media is waiting for them to mention you, permission less co-working is the opposite: you’re taking the wheel and building them up. The payoff? Earning goodwill and potential reciprocation.

In this masterclass, Amanda Natividad, VP Marketing at SparkToro, will walk you through what you're missing by not doing permissionless co-marketing, selling the idea of it to marketing stakeholders, and how to do it without being cringe.

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Amanda Natividad is VP of Marketing for audience research startup, SparkToro. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.