Cover Image for Flow & Fuel: Future of Wellness CPG powered by Shopify NY
Cover Image for Flow & Fuel: Future of Wellness CPG powered by Shopify NY
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Presented by
SHANTI HOUSE
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Kiki Couchman
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Flow & Fuel: Future of Wellness CPG powered by Shopify NY

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About Event

Join us for an evening of movement and conversations on the future of wellness CPG.

What to expect:

  • 5:00pm: Doors open

  • 5:15pm - 6:00pm: Yoga session (led by Shanti House)

  • 6:00pm - 6:45pm: Founders panel + Q&A

  • 6:45pm - 8:00pm: Wellness CPG showcase & connection hour

    • Discover and sample emerging wellness products at our brand showcase

    • Visit our Holistic Nutritionist's office hours

    • Sip on NA beverages and meet other founders!

Panel Details:

The wellness CPG industry is evolving faster than ever, driven by shifting consumer behaviors, the rise of AI-powered tools, and new opportunities for digital brand-building. As competition increases, authenticity, strategic positioning, and smart technology adoption are becoming critical for success. 

This panel brings together emerging wellness leaders to explore the strategies that are working today—how to build a personal brand that resonates, capitalize on emerging wellness trends, and leverage AI and tech to create high-performing e-commerce experiences. Whether you're an entrepreneur, marketer, or operator in the wellness space, you'll leave with actionable insights to drive growth in this rapidly changing landscape.

What you’ll learn:

  • AI & Tech for E-Commerce Success – Explore cutting-edge tools to optimize your Shopify store, enhance performance, and boost profitability.

  • Authenticity as a Growth Strategy – Discover how staying true to your voice gives you a competitive edge in personal branding, plus proven tactics and content hooks to expand your audience on social media.

  • Consumer Wellness Trends & Business Impact – Stay ahead of emerging trends in the wellness industry and learn how to adapt your business strategies for growth.

Speakers: 

Ben Sharf, Founder of Platter (https://www.platter.com/)

Ben Sharf is the co-founder and CEO of Platter, a theme and app bundle designed for Shopify brands to build more profitable storefronts in a fraction of the time and at a fraction of the cost. He has scaled the business to a seven-figure run rate with zero marketing spend and now powers over 150 of the fastest-growing brands, including Mrs. Meyers, Neuro, Ministry of Supply, and Every Man Jack. Ben also hosts a podcast called Turning Pro, a weekly in-person show featuring top founders and creators as they uncover real-time lessons on personal and business growth—sharing their own “Turning Pro” moments. Previously, Ben led strategic partnerships at Gopuff.

Kiki Couchman, Founder of Beny Yogurt (www.eatbeny.com)

Kiki (or popularly known as Couchwoman) is the co-founder of Beny Yogurt, a high-protein, low-carb dairy yogurt with all the probiotic benefits of a supplement—no pills required, and it tastes amazing. Kiki brings deep roots in the dairy world, having grown up on a family farm in Northern California. Previously in private equity at Alpine Investors, she’s now merging her love of health, science, and food to build something special. Before Beny has even hit store shelves, Kiki and her co-founder Elan who became best friends during undergrad at Stanford have already built a strong social media presence and community around the brand, proving there’s major appetite for what’s to come.

Sydney Waimer, Founder of French Squirrel (https://frenchsquirrel.com)

Sydney is a Certified Hormone Specialist and the founder of French Squirrel, a line of nutrient-dense, vegan, and gluten-free sweet snacks inspired by her French roots and love for food. What began as a personal food blog, @Sydney_kw, evolved into a thriving wellness brand offering indulgent yet wholesome treats like Berets (protein bites), Bateaux (nut butter-stuffed dates), Bisous (chocolate-coated cereal clusters), and Beurre (date-based peanut butter)—all made without preservatives, emulsifiers, or stabilizers. After struggling with hormone imbalances, Sydney took a natural approach to healing through diet, movement, and adaptogens, which now informs her work in blood sugar and women’s health. Her story has been featured on the Behind the Barcode podcast and I Wanna Pick Your Brain.

Julia Dietz, Health & Wellness Creator (Fitt Insider)

Julia Deitz is a NYC-based creator who’s all about making health and wellness feel approachable, exciting, and part of everyday life. She’s passionate about exploring what’s new and next in the wellness world—and bringing her audience along for the ride. Certified in both nutrition and yoga, Julia blends expertise with curiosity to help others live healthier, more intentional lives. You may recognize her from the @fittinsider videos, where she shares the latest trends and innovations shaping the health and wellness industry. Julia is also an enterprise account Director at Linkedin partnering with healthcare and wellness companies.


Holistic Nutritionist:

Amelia Steeger is a certified holistic nutritionist and former corporate consultant who brings a practical, real-world approach to healthy living. Drawing from her own experience juggling long hours and frequent travel, she specializes in one-on-one coaching to help clients build lasting habits and feel confident in their food choices. She’s also the founder of Healthy Meelz, a nutrition platform offering personalized, macro-friendly recipes and a dining-out feature that makes balanced eating simple and sustainable—even with a packed schedule.


Shanti House

​​​Shanti House is a conscious-living + wellness community for innovators. Focused in NYC, we partner with mission-driven brands to create curated events for like-minded people to recover, discover, and connect.

​​Want to learn more? Head to our homepage to apply for a membership or to join our mailing list.

Shopify NY

Located in Manhattan's vibrant Soho neighborhood—a hub for local entrepreneurs to connect, learn, and grow.

Our space hosts a range of on-site event programming, retail activations, and value-added services. By partnering with real, local merchants, we create events that generate word-of-mouth buzz and seamlessly integrate Shopify technology.


By attending this event, you acknowledge and agree that Shanti House assumes no liability for any personal injury, property damage, lost or stolen items, or any other incident that may occur during the event. Attendees participate at their own risk.

Registering for this event grants permission to use photos from the event for marketing purposes and may include your name and email in the marketing emails for our partners and sponsors, including but not limited to, more information about this event, further marketing communications, and subscription to newsletters. You are able to unsubscribe directly from the email at any time if you do not wish to receive these emails.

By RSVPing and attending, you agree to these terms and waive any claims against Shanti House and event organizers.

Location
Shopify NY
131 Greene St, New York, NY 10012, USA
Avatar for SHANTI HOUSE
Presented by
SHANTI HOUSE
312 Went