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[Open Climate] How to market your climate company: 2nd Edition
We’re back for the 2nd edition: more tactics, more office hours, and real answers to your biggest climate marketing questions.
If you’ve been following Climate Drift for a while, you know we’re obsessed with the unsexy, overlooked bottlenecks that decide whether climate solutions scale or stall. And here’s one nobody wants to admit:
💸 Climate doesn’t sell itself.
🌍 Impact doesn’t speak for itself.
💬 And storytelling can make or break climate deployment.
Marketing for Climate is about more than campaigns. It’s about reframing risk. Reaching the right people. Translating megaton ambitions into action people actually care about : whether they’re buying insurance, allocating capital, or setting national policy.
It’s also really hard. Especially when you’re marketing to communities experiencing loss, governments under pressure, or systems built to say “no.”
So we’re putting together a 60-minute LIVE Open Climate Session to talk shop with a few people who do this for a living and whose work affects millions.
Together, they’re figuring out how to market the future in a way that builds trust, not just clicks. Expect:
Featuring
Zoei Benzon: Growth marketer with 10+ years of experience turning climate ambition into pipeline—most recently scaling revenue 4.6× through full-funnel campaigns, PLG, and flagship events. linkedin
Sean Higgins: B2B climate-tech product and content marketer who partners with founders to craft high-impact messaging, backed by 10 + years of growth-driven storytelling. linkedin
Matt Calderone: Senior communications leader at LaunchSquad who has spent a decade telling transformative stories for climate-tech and energy companies worldwide. linkedin
🔥 Case studies that worked — and the ones that failed
🧠 Lessons from local pilots to national policy
Come for the marketing breakdowns. Stay for the blueprint on how to sell climate without selling out.
👉 RSVP now to secure your spot
About Climate Drift:
Climate Drift turns seasoned pros into climate operators and connects founders and investors to them through firesides, deep dives, company challenges, resources and a tight-knit private community.
Learn more about the Community here
Want to join our Accelerator? Get the details here