Skillful Primer: Growth Marketing

​Join the Skillful community for a primer on Growth Marketing led by Kareem Azees and Jill Whitehead. Kareem and Jill are leading Skillful's upcoming Growth Marketing Sprint, kicking off in mid-November! Sign up to this Primer to get front line access to this very limited capacity Sprint.

​​What: A primer on Growth Marketing. Growth is an amorphous, often misunderstood, broad, yet very important functional area in startups that touches on so many adjacent roles.

​​Kareem & Jill will walk us through the entire customer journey from awareness to acquisition to activation, retention, revenue, and referral. We'll also learn about the viral loops that the fastest growing companies use.

​​Who: Skillful mentors Kareem & Jill.

​Kareem manages growth marketing at Houzz, a home reno & interior design platform that has raised over $600M from investors like Sequoia and GSV. Kareem previously led expansion across product marketing & growth for Coohoom to help them launch internationally.

​Jill manages growth marketing, specifically demand generation, at Jobber. Jobber is a SaaS platform that is used by 100k+ home service and field professionals and recently raised a $60M round to further spur their growth.

​ICYMI: Skillful is a curated online school & community. We create immersive learning experiences called Skillful Sprints that help you learn directly from peer-level mentors, because who better to learn from than the people who are in the roles you want? 

​By joining a Sprint, you also gain lifetime access to the Skillful community, made up of alums & mentors from all of our Sprints. We’re a group of ambitious, humble and generous business professionals from across North America who take action to accelerate each other’s careers - referrals, candid advice, mentors hiring mentees onto their teams and so much more magic.