Decoding Income Statements: A Guide for CPG Founders

​Understanding financial statements can be daunting, but it’s a critical skill for every founder. In this session, Alice will demystify Income Statements, i.e. Profit & Loss statement, helping you to better interpret your financial operations and make informed decisions.

​Alice Zhang is the founder and CEO of myPocketCFO. She is passionate about turning finances into a superpower for CPG brand builders. She has a knack for “reading a founder’s story out of your financial statements.” Previously, she served as the CFO at Premise Data ($146M raised from Valor, Social Capital, and GV), and as a fractional CFO for several CPG brands. Prior, she worked as finance country head for Xerox's Greator China office and at McKinsey. Alice graduated from Wharton Business School with an MBA.