Writing About Niche Topics With Janette Barnard

​For the past 18 months, Janette Barnard has been writing a weekly newsletter called Prime Future for innovators in livestock, meat, and dairy. Janette is an entrepreneur, and currently a venture capitalist with Merck Animal Ventures.

​Her work has evolved alongside her curiosities, which range from innovation history, venture capital, to entrepreneurship in the field of animal agriculture.

​Agenda

​Janette, DJ, and Rhishi will do a deep dive into:

• ​Research, writing, and editing process: How does Janette research and go deep on complex topics? How does Janette reliably produce high-quality, long-form content? How does she balance writing “Inside Baseball” style, vs. drawing in not-in-the-know readers?

• ​Picking what to write about: How does Janette decide what’s worth writing about? What role does curiosity play in deciding what to write about?

• ​Growth & content strategy: What would Janette do if she was just getting started today building her audience? How does Janette think about her overall distribution strategy? How does Janette approach collaboration with other writers and experts?

• ​The business model of writing online: How does Janette use her online presence to drive other business opportunities?presence to drive other business opportunities?