The Psychology of Selling: Understand, Connect, Convert
Ever feel like you're doing all the right things but still struggling to close sales? You’re not alone. Selling isn't just about having a great offer - it’s about understanding buyer psychology and knowing how to authentically connect and convert.
If you know you should be charging more but lack confidence, or you’re tired of "hoping" for sales rather than having a strategy, this workshop is for you.
What We’ll Cover:
🔥 Understand – The Buyer Decision-Making Process
→ Why people really buy (and what makes them hesitate)
→ How to position your offer as a need, not just a “nice to have”
→ The psychology behind pricing and how to confidently charge more
🔥 Connect – Build the Know, Like & Trust Factor
→ How to create content that converts (not just gets likes)
→ The power of storytelling & relationship-based selling
→ Nurturing leads so they want to buy from you
🔥 Convert – Sales Growth Strategies That Work
→ 3 proven ways to generate sales (cash injections, pipeline building, & upselling)
→ How to sell high-ticket offers without feeling pushy
→ The ABC framework for making sales feel effortless
Why This Matters:
Most founders aren’t taught sales psychology—but understanding what influences buying decisions can be the difference between struggling for sales and selling with ease. This isn’t about random discounts or flash sales. It’s about strategic, repeatable methods that help you sell with confidence, clarity, and consistency.
What You’ll Walk Away With:
✅ A framework for authentic selling that feels natural to YOU
✅ A personalised sales strategy that aligns with your business goals
✅ Practical tools to build demand & close more sales without second-guessing yourself
📌 Ready to make selling feel effortless? Secure your spot now!
💥 Special Offer: Bring a friend & get 20% off - plus, this is a business expense you can write off!
It’s time to make money feel simple, empowering, and exciting. Let’s make 2025 your most profitable year yet. Ready? 🚀
FAQs
Is the event for women only?
We welcome people who identify as women or non-binary.
About your Experts
Lara Sheldrake
Lara is a speaker, community builder and business strategist and the founder of Found & Flourish.
She is on a mission to simplify the world of business and make community building accessible to everyone, whilst teaching the skills necessary to build sustainable and profitable businesses.
Nicola Charlotte
Nicola Charlotte is a Mindset & Business coach, Podcast host & Speaker on a mission to help women break-cycles, upgrade their lifestyle & take their business to 6 figures & beyond.
With core values of freedom, growth & integrity, Nicola blends simple, organic online strategies, with energetics and mindset work to help her clients up-level, feeling at their best.