Cover Image for Cybersecurity Product Marketing Workshop with Beth Barach: Cross-Functional Product Marketing & Product Launches for Marketing Leaders
Cover Image for Cybersecurity Product Marketing Workshop with Beth Barach: Cross-Functional Product Marketing & Product Launches for Marketing Leaders
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Cybersecurity Product Marketing Workshop with Beth Barach: Cross-Functional Product Marketing & Product Launches for Marketing Leaders

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About Event

Join cybersecurity product marketing expert Beth Barach for a hands-on, interactive workshop designed for marketing leaders without formal product marketing backgrounds. In this half-day session on July 23, you'll gain practical frameworks for three critical areas: cross-functional team leadership, effective messaging/positioning, and product launch management.

Perfect for CMOs, VPs of Marketing, founders, and marketing directors who want to learn tactical foundational PMM skills and/or need to incorporate product marketing functions without dedicated PMM headcount. Leave with actionable templates, personalized feedback, and implementation strategies you can apply immediately to drive better product-market alignment and more successful launches.

Space is limited to ensure individualized attention. Early registration recommended.

Location
Riverside Center
275 Grove St, Auburndale, MA 02466, USA
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Presented by
Society Calendar
3 Going