How to Scale a Behavior Change Flywheel In-House Using the 3Bs

Hosted by Irrational Labs

Zoom

Registration

Past Event

Welcome! To join the event, please register below.

About Event

So, you've gotten a few quick wins at work using behavioral science - now what 🤔? When you're ready to start using it to scale the impact of your product, you're going to want to hear from some folks who have done it well before. Luckily, Elizabeth Kim is here to help!

Elizabeth started her career as an executive assistant to Dan Ariely while pursuing her degree in Psychology at Duke University. Since then, she has led behavioral science teams at Jet.com (Walmart) and Spotify. Throughout her career, she has scaled structures and processes that leveraged behavioral science to make life better for users and companies more profitable.

Join us on May 26 at 9am PT to learn how to:

💡 Use AI to gain behavioral insights about users

💡 Build and scale a behavioral science flywheel that optimizes for business and user impact.

💡 Influence product managers and company leaders to use behavioral science and experimentation in the product development process.

She'll also share stories of how this actually worked at Spotify — and much more!

If you're working in product management, design, data science, or business strategy, you have a lot to learn from this event!