SEO + Writing: How to Marry Art & Science (Without Writing Like a Robot)
Content marketing is a balancing act.
On one hand, you need to write content that ticks all the on-page SEO boxes for any chance of driving serious organic traffic.
On the other, you need to write content that… y’know… people actually want to read.
Luckily, our good friends at Clearscope know a thing or two about writing content that keeps search engine crawlers and your human readers happy.
(Clearscope is the secret sauce behind A LOT of the content you see sitting at the top of the SERPs…)
In this Live Workshop, Bernard Huang, co-founder of Clearscope, is giving us a crash course on SEO + Writing: How to Marry Art & Science (Without Writing Like a Robot).
Here's what he's going to cover
Why human psychology influences SEO (hint: it's because Google uses machine learning on searcher behavior), and what to do about it
How to marry together SEO objectives with compelling content
A framework for inspecting search engine results pages (SERPs) to figure out search intent
What Clearscope does, and why content optimization has become all the rage in SEO
About Bernard
Bernard is the co-founder of Clearscope, the leading SEO content optimization software. Before Clearscope, Bernard started an SEO agency that worked with dozens of high growth startups like DoorDash, Strava, Compass, AllTrails and more.
Brought to you by Clearscope
Want to get more out of your content? Thousands of marketers and SEOs use Clearscope every day to drive more traffic and conversions by creating content that’s optimized for both humans and search engines.
Learn how you can integrate Clearscope into your content workflow.