101 of Email and WhatsApp Deliverability - Understanding ESP Signals and Using Segmentation to Land in the Inbox
Your emails might be sent, but are they reaching the inbox? 🤔
In this tactical session, we’ll break down the key metrics that directly impact your email deliverability and show you how to monitor and fix them before they hurt performance
You’ll learn:
What domain reputation is, and how to protect it
How to track and reduce bounce rates, spam complaints, and unsubscribes
How poor list hygiene and weak segmentation hurt inbox placement (and how to fix both)
What ESPs look for when deciding whether to trust your emails
Common mistakes that lower your sender score and how to avoid them
Rishabh Srivastava, Email Product Expert at BIK.AI, will join us, and Nishanth Kumar, Product Marketer at BIK.AI, will moderate the session.
Whether you’re scaling campaigns or simply trying to avoid spam, this session will help you spot issues early, fix them fast, and improve your inbox reach.
Looking forward to hosting you! 😄