Personal Branding Fellowship - Session with Lila Shroff

​In this session Lila will be talking about the TikTok influencer ecosystem and what branding for Gen Z looks like.

​Lila Shroff is deeply interested in media innovation and is passionate about creating a healthier media ecosystem. Currently, Lila is on a gap year, working as a Research Analyst at Atelier Ventures and building Side Hustle Stack, before starting at Stanford University next fall. She is also spending her gap year as part of the initial cohort at Girlhood* (a new digital media organization by and for girls), working independently on a creative writing project, and was previously a fellow at Splice Beta (Asia's only media startup festival). In the past, Lila has spent her time exploring the intersecting worlds of media and business through internships with the Stanford Technology Ventures Program and Glow.fm (a podcast monetization startup). She has also worked in radio journalism as an Advanced Producer at KUOW's RadioActive, as Student General Manager of KMIH 88.9 The Bridge, and with the Northwest News Network. Learn more about Lila and her work at lilashroff.com.