From 5 to 50: Building High-Performing eComm Teams
The Growth Foundation Presents: From 5 to 50 and beyond - Building High-Performing eCommerce Teams
📍 London | 🗓 8th July | 🕠 3:30 PM – 7:00 PM
Register interested today if you'd like to join us
How do fast-growing eCommerce brands scale their teams without losing what made them great in the first place?
Join us for an afternoon of practical insight, honest conversation, and no-BS reflection on what really makes eCom teams thrive as they scale teams from 5 to 50 and beyond.
Designed for founders and functional leaders, this session cuts through the fluff and dives into the strategic and human challenges of scaling headcount, culture, and capability.
Who's Speaking
Part 1: The Talent Deep Dive
Functions, Not Departments: Designing Teams That Drive Growth
Led by Richard Chapple — Co-Founder of The Growth Foundation, former CMO at Gymshark and CEO at THG Ingenuity - this live session explores the key inflection points in team design as brands grow. Expect real-world org charts, common pitfalls, and a framework to answer: “Do we have the right people in the right seats?”
“Spotting underperformance disguised as busyness might be the single most important unlock for a growing team.” — Richard Chapple
Part 2: Fireside Panel — Culture, Chemistry & High Performance
Hear from three seasoned leaders who’ve built and led world-class teams across some of the most admired brands in eCommerce, consumer, and D2C:
Adam Eisenstadt (President, True Classic / ex-Deliveroo, Bombas, Unilever) - With a track record scaling global teams at rocketship brands, Adam shares the operating principles and leadership lessons that stick — especially when speed, clarity and care all need to co-exist
Gareth Bath (Managing Director, Distill Ventures / ex-BrewDog, Red Bull, Curious Brewing) - Known for his “challenger brand energy” and ability to instil high ownership cultures, Gareth brings raw stories and candid takes on the tension between autonomy and alignment.
Mike Battle (Co-Founder, Lapland) - As co-founder of Lapland, Mike has spent the last 18 years building a category-defining immersive experience brand with deep seasonal intensity. From scaling a team of 1,000 to deliver live experiences in just four weeks each year. Mike brings unique insight on culture, complexity and hiring for performance under pressure.
What We'll Cover:
How to build team structures that flex with growth (not break from it)
What culture actually means at scale
Balancing clarity, care and candour in high-performing teams
Lessons learned the hard way — and how to avoid the same mistakes
Format
This is an interactive, off-the-record event in our Soho studio space. Think: conversation over presentation, actionable frameworks over abstract theory, and space to meet smart peers solving similar challenges.
Schedule
3:30 – 4:00 PM Welcome drinks & open networking
4:00 – 4:15 PM TGF intro — “The New Foundations of Growth”
4:15 – 5:00 PM Workshop: Org Design from 5 to 50 (Richard Chapple)
5:00 – 5:45 PM Fireside Panel: Building High-Performing Teams
5:45 – 6:00 PM Break & Drinks
6:00 – 6:30 PM Breakout Conversations / Hosted Roundtables
6:30 – 7:30 PM Drinks, Food & Open Networking
Limited to 25 attendees - please register interest if you'd like to join us.
"This isn’t success theatre. This is what actually works."