Catalyst Series NYC: Cutting Through Noise

​Catalyst Series NYC | Cutting Through Noise

​We're bringing our Catalyst Series to the Big Apple to spotlight the boldest consumer brand catalysts shaping NYC — and beyond.

​Event Run of Show:

• ​​Date: Tuesday, July 29th, 2025

• ​​Time: 6:30 pm - 9:30 pm

  • ​​Bites, Bevies & Brands: 6:30 pm - 7:00 pm

  • ​Willpower Kickoff: 7:00 pm - 7:15 pm

  • ​​Brand Insights Panel: 7:15 pm - 7:45 pm

    • ​Manny Lubin, Co-Founder | Slate Milk

    • ​Robbie Bent, CEO & Co-Founder | Othership

    • ​Bill Murphy, CEO | Willpower

  • ​​Networking, Bites & Product Gifting: 7:45 pm - 9:30 pm

• ​​Location: Disclosed upon RSVP Approval

​Featured Speaker​​s:

​Manny Lubin is a Co-Founder at Slate Milk, a high growth, better-for-you protein drink brand in 20,000+ stores.

​Robbie Bent is the Co-Founder and CEO of Othership, a guided sauna and ice bath experience that recently raised $11.3M to fuel its U.S. expansion.

​You can expect:

​​​• Consumer Brand Community: Connect with fellow brand builders making bold moves in NYC and beyond.

​​​• Wellness Cocktails & Mocktails: Curated drink menu — plus a few house favorites (hint: picante lovers, this one’s for you).

​​​• Elevated Bites: High-end, catered small plates served throughout the evening.

​• Product Gifting: Take home goods from some of our (and soon to be your) favorite brands

​Thank You to Our Sponsors:

​Klaviyo
Klaviyo is a marketing automation platform designed for e-commerce and direct-to-consumer brands. It enables businesses to deliver personalized email and SMS campaigns using real-time customer data and segmentation, helping brands boost engagement, increase retention, and drive revenue through data-driven marketing.

​Kustomer
Kustomer is an AI-powered customer service platform that brings every customer interaction into a single view — helping brands streamline support, strengthen relationships, and turn service into a true growth engine.

​Domaine
Domaine is the world's largest Shopify design and development practice. We are a team of commerce experts dedicated to creating, building, and growing ambitious and beloved brands. As pioneers—and not just participants—in our industry, we are inspired to write, break, and re-write the rules for a new generation of commerce.

​Missed Our Recent Austin Events? Check Them Out Here:

​[June 18] Willpower Catalyst Series: Customer-Centric Scaling w/ Promix Nutrition

​[April 16] Willpower Catalyst Series: Innovation Playbook w/ Super Coffee, Kin Euphorics and GoodPop

​About Willpower

​Willpower is a community platform for bold consumer brands. Through curated events and strategic connections, we bring together founders, service providers, and industry leaders to spark real relationships, fresh ideas, and unexpected opportunities.