Catalyst Series NYC: Cutting Through Noise
Catalyst Series NYC | Cutting Through Noise
We're bringing our Catalyst Series to the Big Apple to spotlight the boldest consumer brand catalysts shaping NYC — and beyond.
Event Run of Show:
Date: Tuesday, July 29th, 2025
Time: 6:30 pm - 9:30 pm
Bites, Bevies & Brands: 6:30 pm - 7:00 pm
Willpower Kickoff: 7:00 pm - 7:15 pm
Brand Insights Panel: 7:15 pm - 7:45 pm
Manny Lubin, Co-Founder | Slate Milk
Robbie Bent, CEO & Co-Founder | Othership
Tatiana Kuzmowycz, VP of Brand | WHOOP
Bill Murphy, CEO | Willpower
Networking, Bites & Product Gifting: 7:45 pm - 9:30 pm
Location: Disclosed upon RSVP Approval
Featured Speakers:
Manny Lubin is a Co-Founder at Slate Milk, a high growth, better-for-you protein drink brand in 20,000+ stores.
Robbie Bent is the Co-Founder and CEO of Othership, a guided sauna and ice bath experience that recently raised $8.5M to fuel its U.S. expansion.
Tatiana Kuzmowycz is the Vice President of Brand at WHOOP, where she leads creative, content, product marketing, and social—shaping the brand’s vision and positioning as the category leader in performance wearables.
You can expect:
• Consumer Brand Community: Connect with fellow brand builders making bold moves in NYC and beyond.
• Wellness Cocktails & Mocktails: Curated drink menu — plus a few house favorites (hint: picante lovers, this one’s for you).
• Elevated Bites: High-end, catered small plates served throughout the evening.
• Product Gifting: Take home goods from some of our (and soon to be your) favorite brands
Thank You to Our Sponsors:
Klaviyo
Klaviyo is a marketing automation platform designed for e-commerce and direct-to-consumer brands. It enables businesses to deliver personalized email and SMS campaigns using real-time customer data and segmentation, helping brands boost engagement, increase retention, and drive revenue through data-driven marketing.
Kustomer
Kustomer is an AI-powered customer service platform that brings every customer interaction into a single view — helping brands streamline support, strengthen relationships, and turn service into a true growth engine.
Domaine
Domaine is the world's largest Shopify design and development practice. We are a team of commerce experts dedicated to creating, building, and growing ambitious and beloved brands. As pioneers—and not just participants—in our industry, we are inspired to write, break, and re-write the rules for a new generation of commerce.
And the Next Day…
Keep the energy going on Wednesday, July 30th with two great ways to connect:
💪 Barry’s Bootcamp – 7:20 AM @ Barry’s NoHo
Start your morning strong with a Catalyst Series+ sweat session w/ Kustomer & Parker! Limited spots—first come, first serve. *Brand Catalysts Only*
RSVP →
✨ EmpowHer NYC: What’s Really in Your Bag? – 6:00 PM @ Dagne Dover SoHo
An evening of real talk, bold moves, and game-changing connections for women building brands and careers.
Includes a fireside chat with the Dagne Dover founders, tactical growth sessions, networking, and more.
RSVP →
Missed Our Recent Austin Events? Check Them Out Here:
[June 18] Willpower Catalyst Series: Customer-Centric Scaling w/ Promix Nutrition
[April 16] Willpower Catalyst Series: Innovation Playbook w/ Super Coffee, Kin Euphorics and GoodPop
About Willpower
Willpower is a community platform for bold consumer brands. Through curated events and strategic connections, we bring together founders, service providers, and industry leaders to spark real relationships, fresh ideas, and unexpected opportunities.