Successful clinical trial strategies for consumer brands - how to create research-backed claims - with Susanne Mitschke of Citruslabs

Thu, Oct 21, 5:00 PM - 5:40 PM UTC
·Zoom

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In this workshop, Susanne will present best practices for conducting clinical trials with a specific focus on consumer brands. By understanding how clinical trials work and what to pay attention to in the process, you'll increase your chances of being successful with your study and can create research-backed (health) claims as a result thereof. The topics Susanne will cover are:

  • Determining if a clinical trial is right for you (vs. consumer perception)

  • When to conduct a clinical trial (timing)

  • How to design a clinical trial

  • Budget

  • Setting expectations

  • What makes a great clinical trial

  • Managing a clinical trial

  • Creating claims that are research-backed

Join Susanne for a 40-minute workshop on October 21st, 2021 at 10:00 AM PST (1 PM EST). 

About Susanne Mitschke

Susanne is the co-founder & CEO of Citruslabs - a digital CRO (contract research organization). Citruslabs helps brands to successfully conduct and manage their clinical trials from start to finish. Since 2015, Citruslabs helped hundreds of research organizations of all sizes - from small consumer brands to large pharmaceutical companies - to bring their clinical studies to life. Amongst others, Citruslabs has successfully worked with Biophytis, Embody, and Foodsmart, to name a few.

Susanne is passionate about supporting brands to achieve scientifically valid health claims and was named Forbes 30u30 in 2018 and 2020. Before Citruslabs, Susanne created the #1 health app for baby boomers called MindMate. MindMate helps its users to reduce the risk of developing cognitive decline, such as Alzheimer's and Dementia, through a daily activities plan consisting of physical exercises, recipes, brain games, and education on healthy aging. The app has won multiple awards and is often titled "the ultimate Alzheimer's app".

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