Avid Collective Event | Vibe Check: Mastering Gen Z Engagement with Publishers, Community & Content

​The playbook on how brands can win trust, relevance, and engagement with Gen Z by leveraging publisher communities, creator-driven storytelling, and culture-first content.

​Brands are investing more than ever in Gen Z, yet many fail to connect. Traditional campaigns aren’t cutting through, and it’s time for agencies to rethink how they engage this audience.

​Join us for an exclusive discussion on how publisher-led communities, creator-driven storytelling, and culture-first branded content are reshaping the way brands build trust and relevance with Gen Z.

​Featuring insights from Lauren Meisner (Founder, Centennial World), Leah Stalker (Avid Collective), and Leah Franco (Strategist, Initiative) - with more speakers to be announced.

​This session will break down what works, what doesn’t, and how agencies can guide brands toward smarter content strategies.

​Stay after the discussion for drinks, networking, and the chance to connect with peers shaping the future of Gen Z marketing.

​🔹 Spots are limited – secure your place today.