

du Business AI Advantage Series | AI for SMEs: A Fireside Chat with Industry Pioneers
As part of our ongoing commitment to empowering small and medium-sized businesses (SMEs) in Dubai with the latest advancements in artificial intelligence and technology, DIFC Innovation Hub and du Business are pleased to host the next session of the du AI Advantage Series.
This special session will feature a fireside chat with Fadi Ghandour, founder of Aramex, Executive Chairman of Wamda, and a pioneering voice in the region’s entrepreneurial ecosystem. The session will spotlight how AI is reshaping the SME and start-up landscape and strategies for navigating today's dynamic tech economy.
Fadi will share insights from his decades of experience in building scalable businesses, raising capital, and mentoring founders. The conversation will also address the challenges SMEs face when approaching investors, launching AI-powered ventures, and staying competitive in an increasingly digital world. A Q&A session, offering attendees the opportunity to engage directly with Fadi and dive deeper into topics around entrepreneurship, investment, and innovation.
This session is designed to equip SME founders, tech leaders, and innovators with the inspiration and practical guidance needed to leverage AI as a driver of growth and resilience.
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About the du AI Advantage Series:
The "du AI Advantage Series" is a programme launched in partnership between DIFC Innovation Hub and du, aimed at empowering small and medium businesses in Dubai with AI tools and knowledge. The programme consists of a series of interactive sessions covering three main pillars: Marketing, Operations, and Finance - where participants learn from industry experts how to leverage AI for business growth and innovation