Zero to One: Building Your Founder-Led Growth Machine
In the early days of building a company, every customer interaction counts – but most founders find themselves drowning in scattered spreadsheets, missed follow-ups, and inconsistent sales processes. This session shows you how to build a professional sales operation using HubSpot CRM, even if you're just getting started with founder-led sales.
We'll dive deep into setting up an effective sales system from scratch, covering everything from initial lead management to post-sale nurturing. You'll learn how to build a repeatable sales pipeline, automate crucial follow-ups, and track the metrics that matter for your growth. The session includes hands-on demonstrations of HubSpot CRM's key features, with a focus on tools and techniques specifically valuable for founder-led sales teams.
This Is For You If:
You're a founder looking to build and scale your sales process
You want to streamline your sales operations using HubSpot CRM
You need a systematic approach to track and close deals
You're ready to move beyond spreadsheets and ad-hoc sales tracking
About the Speaker:
Arjun is the Founder and CEO of doola.com, which helps entrepreneurs launch US companies from anywhere in the world. His unique perspective on sales comes from his experience both as a founder and his time at Dropbox, where he worked on the data and analytics team before becoming a product manager on the Growth team. A graduate of the University of Pennsylvania with a dual degree from The Wharton School and The College of Arts and Sciences, Arjun combines his mathematical and statistical background with practical business experience to create data-driven sales processes.
About Hubspot:
HubSpot is the leading AI-powered customer platform for marketing, sales, and customer success. Attract leads, accelerate sales, and convert customers faster with an all-in-one solution. Startups can get a free CRM and up to 75% off HubSpot tools through the HubSpot for Startups program. Sign up for free here. Valid until Dec 31st