Communicating the Value of Community to Leadership with Holly Firestone, EVP Community @ Venafi
Holly Firestone is the Executive VP of Community at the world-class cybersecurity company Venafi, where she is building a community for security experts, developers, partners, and CISOs. Before Venafi, Holly was Senior Director of Community at Salesforce and Global Community Lead at Atlassian. In other words, Holly knows a thing or two about Enterprise Communities 🙃.
From her extensive experience, Holly is a strong believer that community should be an integral part of business strategy; that it’s no longer a nice-to-have; it’s a must-have. When executed correctly, community has the power to deliver ROI across the business, from product, to sales & marketing, to customer success.
Join us on December 13th to learn more about how to communicate this value to Leadership, including:
Framing community as the glue between all teams
An explanation of Holly's 'Center of Excellence' model
Aligning community to top-level company goals
Presenting your community strategy and reporting on progress
You will have the chance to ask your questions directly to Holly.
As part of the event, we will also match you with other vetted community-builders who are trying to solve similar challenges to you.
-------
Event format:
First 30 minutes - Interview with Holly incl. audience questions
Second 30 minutes - Audience split into peer groups of ~6 people, curated based on community stage and common challenges