The Future of Market Research? Tech-Enabled Services (SF #TechWeek)

​​Productivity is a form of ROI: output generated from time invested. 

​​Improving productivity comes from either improving outputs with the same inputs (effectiveness), or reducing inputs (efficiency).

​​In a world where:

• ​​less than 20% of our professional research questions can be fully answered by AI, but more than 80% of them can be delivered more efficiently with the help of AI &

• ​​study after study shows that AI and humans intelligently combined generate 5-7x more “really good” ideas vs. humans alone

• ​​99% of professionals say desk research is important to their work, but less than half of them are satisfied with Google, LLMs, and other desk research solutions available...

​​How can we benefit from the tailwinds of technology to improve both parts of the productivity equation – doing more, better, faster – especially when it comes to research we're doing on the job?

​​Join us for a masterclass in how tech-enabled services are transforming the research landscape, so we can go further, faster with a lot less effort.

​​This event is a part of #TechWeek - a week of events hosted by VCs and startups to bring together the tech ecosystem.