From Kitchen to Commerce: Selling with Soul

​🧱 CORE WORKSHOP

​📍 Tuesday, June 17: Selling with Soul
Pitching without losing your soul or margins

• ​Sell sheets & pricing decks

• ​Cold outreach & email templates

• ​Building trust in the sales process

​🌾 From Kitchen to Commerce

​A Founder-Led Workshop Series for Food Makers
Scale with soul. Grow with guidance.

​💡 Overview

​From Kitchen to Commerce is a 7-part live workshop series designed for emerging food and beverage makers ready to go from zero to a million ARR from kitchen table to retail shelves — without compromising mission, health, or sanity.

​Learn how to build a sustainable, values-driven food brand with practical tools, expert-led sessions, and a support network of fellow founders.

​🗓️ Dates & Schedule

​Start Date: Tuesday, May 27, 2025
Format:

• ​Core Workshops: Tuesdays & Thursdays @ 12:30 PM EST

• ​Bonus Masterclasses: Select Tuesdays or Thursdays @ 12:30 PM EST

• ​Platform: Google Meet (via Luma)

​Structure:
🔹 4 Core Workshops
🔹 3 Bonus Masterclasses
🔹 1 Founder Roundtable

​🎟️ Pricing Options

​TierDetailsPriceGeneral Admission (Full Series)4 core workshops + all bonus masterclasses & roundtable$35 CAD/session or $140 totalPartner/Vendor RateSame full access: 4 core + all bonuses$25 CAD/session or $100 total

​All Tickets Include:
✅ Live & recorded access
✅ Resource toolkit (valued $1,000+)
✅ Peer vendor spotlights
✅ Bonus sessions (3+)
✅ Community Q&A access

​🤝 Sponsor / Mentor Invitation

​Are you a:
• Established food founder with a mission-aligned brand?
• Expert in finance, wellness, or operations?
• Professional supporting the growth of early-stage food manufacturers?

​We invite you to co-lead a workshop, mentor a cohort, or sponsor a session. This is your opportunity to give back and directly shape Canada’s next generation of purpose-led food makers.

​🧱 CORE WORKSHOPS

​📍 WEEK 1 – Tuesday, May 27

​Vision Meets Velocity
How to scale without losing your values

• ​Product clarity & brand positioning

• ​Scaling signals

• ​Founder mindset for growth

• ​Preparing for grocery/channel talks

​📍 WEEK 2 – Thursday, May 29

​Operational Readiness
Building systems from kitchen to shelf

• ​Co-manufacturing vs. in-house

• ​Shelf life, batch planning, labeling

• ​Production scaling tools & frameworks

​📍 WEEK 3 – Tuesday, June 3

​Selling with Soul
Pitching without losing your soul or margins

• ​Sell sheets & pricing decks

• ​Cold outreach & email templates

• ​Building trust in the sales process

​📍 WEEK 4 – Thursday, June 5

​Start Small, Yet Scalable
Your first grocery account — done right

• ​Buyer expectations

• ​Terms, delivery, sell-through

• ​Getting reorders & staying on shelf

​🌿 BONUS MASTERCLASSES

​🎧 WEEK 5 – Tuesday, June 24

​The Nourished Founder (with Maya Eid)

• ​Nutrition for energy

• ​Founder-friendly eating habits

• ​Wellness rituals for long-haul growth

​💰 SPECIAL BONUS – Thursday, June 19

​Financing & Forecasting Foundations

• ​Banking basics for F&B startups

• ​Preparing financials for funding

• ​Practical pricing + margin modeling

• ​Tools for operational forecasting
  🔹 Includes live Q&A and resource templates.

​🔁 WEEK 6 – Thursday, July 3

​The Founder’s Playbook
Going from local sales to 200+ stores

• ​Behind-the-scenes of scaling

• ​Co-manufacturer negotiations

• ​Avoiding burnout in the growth phase

​🎤 WEEK 7 – Thursday, July 10

​Founder Roundtable + Vendor Spotlights

• ​Honest panel + live Q&A

• ​“What I Wish I Knew” lightning talks

• ​1-minute product spotlights by attendees