

PEF <> Henrik Werdelin (Co-Founder BARK, Prehype): How AI reshapes the entrepreneurial landscape
Henrik is a PEF Member and an accomplished founder, investor, and author with over 15 years at the forefront of entrepreneurship. Best known as the co-founder of BARK (BarkBox/BARK Air), the NYSE-listed company bringing joy to dogs and their people, Werdelin also co-founded Prehype, the esteemed startup studio behind ventures like AndCo, Ro, and ManagedByQ, and now Audos, an AI platform helping aspiring entrepreneurs create startups smarter and faster. Active in applied AI since 2019, he co-hosts the podcast “Beyond the Prompt” with Stanford’s Jeremy Utley.
He is the co-author of the forthcoming “Me, My Customer and AI,” exploring how AI reshapes the entrepreneurial landscape.
The book reveals how the democratization of technology has made starting a business more accessible than ever, while paradoxically making it harder to stand out. Drawing from their extensive experience building successful ventures like BARK and working with Fortune 500 companies, they present a revolutionary framework for building businesses that thrive in the AI age.
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https://zoom.us/j/5165671036?pwd=aHkyUy9xcjBDczlDY3NOSCtXMlhMQT09
Meeting ID: 516 567 1036
Passcode: 1948
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