How to: Think About Naming a Brand or Product

​About the Session:

​Naming your business or a product is easy...until it's not.

You get started, and then you get stuck. You have options, but can't decide. It shouldn't be this tricky, right? You might be falling for common myths in naming that keep you from choosing a name with confidence. In this session we'll go over the top myths and misconceptions when it comes to naming your business, a product, course, offer, event, or anything else that requires a name.

​About the Host:

​Alex Koktsidis has been in love with words, poems, and stories her whole life. Once a beat reporter for The Boston Globe, she one day made the switch to an agency copywriting career where she would write and concept TV spots, radio ads, video scripts, website copy, social media, taglines, emails, and everything in between. It's also where she discovered naming.

In 2022, Alex started Zeppelin Naming Consultancy as a way to navigate brands through their top naming struggles and choose names with confidence and enthusiasm. She's helped marketing teams and agencies with name strategy, name generation, trademark prescreening, name evaluation, and copywriting. Feel free to connect & send your toughest naming challenges her way:

IG: @zeppelin.naming
LI: linkedin.com/in/akoktsidis
EMAIL: alex@zeppelinnaming.com