Y Communicator: A Miami Tech Week PR Workshop

​Startups are hard. No one knows this better than a founder. With so much going on between idea and launch, it’s easy to overlook crucial elements that aren’t in your direct wheelhouse—like telling your story. 

​Everything from attracting customers to pitching investors is easier when you tell your best stories to your most important audiences. We’re here to help.

​Make some time in your Miami Tech Week calendar for Y Communicator, a very special hands-on session that will help founders master the art of startup public relations.

​Hosted by Hype Lab, a Miami-based PR firm started by Jeff Weisbein, a serial founder, and Matt Pressberg, a former tech journalist—and featuring Priya Anand, a San Francisco-based startup advisor who used to report for Bloomberg and The Information, Y Communicator is for founders, VCs and anyone building or investing that wants to control their narrative and win the public conversation.

​Jeff, Matt and Priya have seen all sides of startups trying to get coverage, and know what works and what doesn’t. We’ll show you how to refine your messaging and develop a clear and compelling narrative. You’ll walk away with the right tools and valuable insights so you can focus on building—and let your story speak for itself. 

​What you’ll get out of this:

• ​Understand the building blocks of PR, including messaging, strategy, discipline and how to build relationships with journalists

• ​Learn how to think about what reporters find interesting, and what you’d want them to tell their readers about you

• ​Craft messaging and narratives that make sense for your industry and best define your unique value proposition

• ​Leverage data and insights for more interesting stories

• ​Develop intentional language when communicating with customers, investors, and journalists

• ​Refine your audience and pitch with confidence

​Wednesday, April 9

​3-5 pm

​The LAB

​2750 NW 3rd Ave #24

​Miami, FL 33127