Crafting a Winning GTM Strategy in Health Tech
When it comes to developing your GTM strategy, adopting a 'one size fits all' mindset simply won't cut it. The effectiveness of your sales and marketing teams hinges on a multitude of factors, including your industry, target audience, Ideal Customer Profile (ICP), and many others.
This is especially true in the healthcare technology space, where the market nuances force teams to adapt and pivot in ways that are unique to this industry.
Fortunately, there's no one better equipped to share the strategies necessary for success than Adrienne Chen of Noted Marketing. Over the past six years, Adrienne and her team have helped health tech startups, pharmaceutical companies, and other healthcare organizations market and sell to providers, life sciences, payers, self-insured employers, and more.
She and Lindsay Frey, Co-Founder and President of demandDrive, are teaming up to share the top 3 things that sales and marketing leaders need to know before building out their GTM strategy.
Whether you're a health tech expert or just starting out, this is an opportunity you won't want to miss!