Her Development - Virtual Workshop on Leveraging a Beginner’s Mindset to Drive Brand Engagement & Conversion *members only
Join us for a Her Development Virtual Workshop on Leveraging a Beginner’s Mindset to Drive Brand Engagement and Conversion Within Your Organization, led by Robyn Young, Founder & Strategist of Young & Co.
In this punchy, perspective-shifting talk, Robyn Young flips the script on the whole “expertise equals authority” myth—and shows you why not knowing how it’s supposed to be done can actually be your greatest asset.
Whether you’re leading a team, driving a project, or navigating a creative crossroads within your organization, this talk will help you tap into a beginner mindset—an approach rooted in intelligent naïveté, new perspectives, and the courage to ask, “Wait… why are we doing it this way?”
You’ll leave re-energized, re-inspired, and ready to challenge the old rules with bold ideas that can make a real impact.
What to Expect:
Mindset Shift: Learn how inexperience (yes, really) can give you an edge in innovation, leadership, and problem-solving.
Flip the Script Activity: Work through an exercise that challenges outdated industry norms and helps you imagine smarter solutions—by borrowing ideas from outside your bubble.
Real Examples: See how brands and thinkers are flipping categories on their heads (think Drybar, Liquid Death, and more) to unlock new growth, ideas, and potential.
Actionable Inspiration: Leave with a new lens, a flipped idea of your own, and permission to see your “outsider” status as your greatest advantage.
🛍 Book Giveaway: The first 10 people to register and attend will receive a free copy of Build Your Brand Universe: Crafting a Unique World People Can't Ignore.
🎤 About Our Speaker
Robyn Young builds brand worlds people want to live in, not just buy from.
As a brand strategist, author, and founder of Young & Co., a creative branding studio, she’s spent the past 18 years helping founders, disruptors, and legacy-builders.
Robyn doesn’t just teach strategy—she’s helped launch over 100 brands from the ground up and guided established businesses through high-stakes reinvention. Her work has helped early-stage startups grow, guided established businesses through high-stakes reinvention, and turned business’ identity crises into brands with soul and staying power.
She’s the author of Build Your Brand Universe, a guide to crafting immersive brand worlds rooted in strategy, storytelling, and emotional connection. Whether she’s leading workshops or speaking on stage, Robyn brings a mix of sharp insight, creative thinking, and zero-fluff realness to every room she walks into.
📚 About the Book
Build Your Brand Universe is a no-fluff guide to creating a brand with depth, magnetism, and staying power. It breaks down Robyn’s signature approach to brand-building—rooted in point of view, storytelling, immersive experience, and emotional connection—so founders and creative teams can build brands people want to be part of, not just buy from.
We look forward to seeing you, virtually! 💻
*This event is for members of Her Workplace only