Validation Workshop 2: Find the right problem

​Learn how to test whether your target customers actually care about the problem — enough to seek a solution and act.

• ​How to run problem discovery interviews that avoid leading questions

• ​Spotting signals of real pain: urgency, frequency, failed attempts to solve

• ​Avoiding false positives and polite lies

• ​Synthesising insights to find common patterns

• ​When to pivot, zoom in, or dig deeper

​Workshop exercises:

• ​Interview script design + peer feedback

• ​Running a live mock interview

• ​Identifying signal vs noise in customer responses

• ​Focusing on the right problem to solve