Design Smarter. Think Deeper. Learn from Don Norman
Design Smarter. Think Deeper. Learn from Don Norman
📅 23 May
📍 Online, Metaverse (Spatial platform)
👉 Register here 👈
Hosted By: Projector Institute
🎙 Special Guest: Don Norman
About Event
What if a design conference could reshape the way you see your work — and the world?
KRUPA isn’t just another creative event. It’s a powerful meeting point where top-tier designers, product thinkers, and cultural innovators come together to challenge assumptions, ask better questions, and share bold answers.
This year, we’re honored to welcome Don Norman, a global authority on human-centered design and author of The Design of Everyday Things. He joins an all-star lineup of industry leaders from Figma, Airbnb, IDEO, and more.
This is not a moment to miss.
What You’ll Learn
🔹 Real stories behind breakthrough products and design decisions
🔹 How global teams are reshaping their processes with AI and ethical design
🔹 Fresh methods for solving complex problems creatively
🔹 New tools and mindsets to future-proof your career
🔹 Uncensored talks from those shaping the design world
Meet the Icons
Don Norman has changed how we think about design — and how the world designs for people. Now’s your chance to hear from him live.
And he’s not alone. The KRUPA stage features voices from the sharpest edges of product, design, and innovation:
Rupa Chaturvedi — Founder of Human Centered AI Institute and product design leader working with AI technologies. After 15 years at Amazon, Google, and Uber, developing AR/AI innovations and earning 18 patents, she teaches UX Design at Stanford University while mentoring emerging designers.
Lotte Jacobse — Senior Designer and Researcher at Reframing Studio, implementing social design practices for systemic change. Through the Reframing Method, she transforms mental healthcare and education while leading the Reframing Academy's organizational development programs.
Vitaly Friedman — Co-founder and Creative Lead at Smashing Magazine, dedicated to making complex digital systems more human. Through collaborations with the European Parliament, OTTO, Zalando, REWE Digital, and Axel Springer SE, he's building a UX that works for everyone.
Who Should Attend?
Designers, product managers, researchers, strategists, startup founders, and anyone shaping digital experiences or physical products.
💬 Event Languages: English
🎯 Format: Join online from anywhere