How to Build a Multimillion Dollar Brand Through Retail Distribution
Join FounderMade and Mentorcam on Tuesday, March 28th at 12 PM PST, for a comprehensive discussion on getting CPG products into retailers with Billy Bosch, founder of ICONIC Protein, and Rune Hauge, co-founder of Mentorcam. Billy will share the story of his journey scaling ICONIC to more than 5,000 retailers across the US including Whole Foods, Walmart, and Macy's, and raising millions of dollars from private equity investors in the process.
The panelists will discuss a range of topics that cover successfully launching a consumer product from end to end, including:
Selling to retailers vs D2C
How to differentiate your product
Starting small and building traction
How to use relationships in trade shows to drive sales
About the panelists:
William (Billy) Bosch is a consumer products entrepreneur with over 10 years of experience launching products, scaling into retail and e-commerce, and raising money. He is most known for founding ICONIC – one of the largest natural protein supplement brands in the United States. Starting with a humble idea to create protein supplements free of hormones and unethical farming techniques, Billy has scaled ICONIC to more than 5,000 retailers across the US including Whole Foods, Walmart, and Macy's, and has raised millions of dollars from private equity investors.
Rune Hauge is the co-founder and CEO of Mentorcam (YC S21). He’s also an active angel investor and startup advisor who has mentored hundreds of early stage founders. Rune has raised millions of dollars in venture capital from top-tier Silicon Valley VCs like General Catalyst, Goodwater Capital, and Y Combinator, in addition to several high-profile angel investors.
Michelle Finizio serves as the President and Co-Founder of FounderMade where she has overseen the company’s sales and operations. Before FounderMade, Michelle helped launch XRC Labs, a venture capital firm and accelerator for the next generation of disruptors in retail technology and consumer goods with corporate venture sponsors like Whole Foods, Estee Lauder, and Macy's. She also launched the Clearco Founders Fund serving as its Managing Director with a commitment to democratizing funding for founders in domestic and international markets.